Search visibility
Be discoverable wherever your customers search.
One connected strategy for traditional search results, answer engines, and generative AI discovery. It starts with a technically accessible website and useful content.
Business value
Why this work can matter.
Creates a prioritized visibility plan tied to relevant demand and a site that search and answer systems can access and interpret.
Evidence from our work
Measured search and AI visibility from our own venture.
GetDocuTrip is our AI visa advisory platform. Google Search Console reports 5,031 impressions and 54 clicks over a recent three month period, while Bing Webmaster Tools reports 381 AI citations from Microsoft Copilot and partners. The evidence below shows how we apply technical and content foundations to organic and AI search visibility. Reported figures do not guarantee ranking, traffic, or conversion.
View GetDocuTrip Case Study- 381Bing AI citations, recent 3 month export
- 5,031Google Search Console impressions
- 54Google Search Console clicks
Evidence from our work
Reported search and AI visibility data.
Screenshots from Google Search Console and Bing Webmaster Tools, exported August 22, 2026. Bing describes AI Performance as a sample of overall activity, not a complete count.
Google Search Console 
Bing Webmaster Tools · AI Performance Source files were exported on August 22, 2026. Periods differ by platform and are labelled above. Reported figures do not guarantee ranking, traffic, leads, or conversion.
What we need from you
Inputs for useful decisions.
- Business priorities and target markets
- Analytics and search-platform access where available
- Existing research, content, and technical constraints
- CMS, hosting, or development workflow access where implementation is included
Engagement approach
A scope matched to the decision.
Start with an audit or defined opportunity, then choose advisory support, implementation, or an ongoing measurement cycle. Visibility is influenced by third-party systems and is never guaranteed.
Relevant experience
Factual work behind the service.
Mentarich applies technical SEO and structured-content thinking across its own ventures. GetDocuTrip, an AI visa advisory platform, reports 5,031 Google Search Console impressions, 54 clicks, and 381 Bing AI citations over a recent three month export. Duniapedia applies content architecture and discoverability work in a commerce context. OutreachPilot reflects Mentari Rahman’s SEO outreach workflow experience at Canva in 2022. Reported figures are platform exports, not guarantees of ranking, traffic, or conversion.
Service overview
A practical approach to SEO, AEO, and GEO.
Search visibility now involves more than ranking a page for a keyword. We examine how crawlers access the site, how information is organized, whether pages satisfy a clear intent, and whether the brand and its expertise are described consistently enough to be understood and cited. The work covers technical SEO, keyword and intent research, content strategy, on-page SEO, answer engine optimization, generative engine optimization, schema and entity signals, international SEO, migration planning, and reporting. You receive a prioritized roadmap based on relevance, effort, and business value, then we implement agreed changes or guide the team responsible.
Good fit
When this service is useful.
- Organizations with declining or inconsistent organic visibility
- Teams preparing a migration, redesign, or international expansion
- Websites whose useful expertise is difficult for search and answer systems to interpret
- Businesses that need an actionable search roadmap rather than a list of generic recommendations
- Founders and marketing teams launching products that should be found through search and AI answers
- Companies that want visibility work connected to conversion paths and measurement
Problems addressed
Move from friction to a focused plan.
- Search traffic is flat or declining
- Important pages are not indexed or ranked
- The brand is rarely represented in relevant AI-generated answers
- International or multilingual content competes with itself
- Teams lack a clear owner for technical, content, and measurement work
- Past audit recommendations were never prioritized or implemented
Scope options
Capabilities selected around the project.
These are areas Mentarich can include; the written project scope defines the actual deliverables.
Keyword and intent research
Information architecture
On-page SEO
AEO and GEO content guidance
Schema and entity signals
International SEO
Migration planning
Content strategy support
Measurement and reporting plan
What the work covers
Search visibility, explained in working parts.
Each area below describes a type of work Mentarich can deliver. Your project scope defines what we actually do.
Work area 01
Technical SEO
Search systems can only rank what they can reach, read, and index. We check the technical foundation first because fixes here protect every other investment.
- Crawlability and indexation review, including robots, sitemaps, and server responses
- Canonical and redirect health, with evidence for every finding
- Core Web Vitals and page experience signals that affect real users
- Structured URLs and site architecture that stay readable at scale
- Mobile rendering and accessibility checks on the pages that matter
- Server log or crawl analysis when the site is large enough to need it
Work area 02
Keyword and intent research
A keyword only matters when it matches what a buyer actually needs at that moment. We map demand to intent before choosing where to focus.
- Search demand mapping by market, language, and buying stage
- Intent classification so content matches the question behind the query
- Gap analysis between what the site covers and what customers search
- Opportunity scoring that weighs relevance, effort, and business value
- Recommendations that separate quick wins from long term structural work
Work area 03
Content strategy
More content does not fix unclear positioning. We structure what exists, close the gaps customers search for, and keep every page useful.
- Topical architecture that connects pages into clear subject clusters
- Content gap analysis against the queries customers actually ask
- Editorial briefs that give writers the intent, structure, and evidence to include
- Publishing priorities tied to business value rather than volume
- Refresh and consolidation plans for thin, outdated, or overlapping pages
Work area 04
On-page SEO
On-page work makes each page's purpose obvious to people and to search systems. It is the layer where strategy becomes readable content.
- Title tags and meta descriptions written for the query and the click
- Heading hierarchy that keeps one clear H1 and a logical structure
- Internal links that guide users and pass relevance between pages
- Content structure with short paragraphs, lists, and clear answers
- Image and media optimization for relevance and load performance
Work area 05
Answer engine optimization (AEO)
Answer engines pull direct answers from pages that state them clearly. We structure content so a qualified system can identify the useful response.
- Question focused content that answers the query directly, then adds context
- Concise answer formats that are easy to extract and verify
- Snippet readiness review for the queries where a direct answer is realistic
- FAQ and structured content that maps to real customer questions
- Answer evaluation against the sources that currently surface
Work area 06
Generative engine optimization (GEO)
Generative AI systems reference brands they understand and trust. GEO makes your facts, expertise, and proof easy for those systems to use.
- Entity clarity so systems can describe who you are and what you offer
- Consistent brand facts across your site, profiles, and third party mentions
- Verifiable content that gives AI systems material to cite
- Brand mention review in the answers and overviews that matter
- Citation monitoring with the reporting the platforms provide
Work area 07
Schema and entity signals
Structured data labels your content so search systems do not have to guess what it means. We use schema where it adds real clarity, not decoration.
- JSON-LD markup for the types that fit the page, from Organization to Service and FAQ
- Entity consistency across author, brand, and product identifiers
- Markup validation and testing before anything is deployed
- Schema maintained as content changes so it never goes stale
- A clear plan for which entities to build next based on the business
Work area 08
International SEO
Expanding across markets creates new demand and new risks of competing with yourself. We make the language and market structure explicit.
- Multilingual architecture review, including hreflang and language signals
- Country and market targeting decisions based on real opportunity
- Content localization guidance that avoids machine translated noise
- Currency, payment, and local trust signals where they matter
- Coordination so each market strengthens the brand instead of splitting it
Work area 09
Migration and redesign SEO
A redesign or domain move can reset years of visibility in one launch. We plan the change so existing signals survive it.
- Pre migration crawl and baseline capture of the pages that matter
- Redirect mapping planned by rule and verified page by page
- Launch readiness checks for robots, canonicals, and server behavior
- Post launch monitoring for traffic, indexation, and error signals
- A rollback and fix plan in case something breaks during the move
Work area 10
Reporting and measurement
Reporting should support the next decision, not decorate a slide. We agree on indicators first and review them in a regular cycle.
- Indicator selection tied to business goals rather than vanity metrics
- Search Console and analytics setup that produces reliable data
- Dashboards that show what changed, why it changed, and what to do next
- Regular review cycles where the roadmap is updated from evidence
- Honest framing that separates what improved from what still needs testing
Deliverables
What you receive.
- A prioritized audit report with evidence for each finding
- A keyword and intent map tied to business priorities
- Content and information architecture recommendations
- Implementation guidance or agreed technical changes
- Schema and entity markup plan or completed markup
- A measurement plan with agreed indicators and dashboards
Timeline
How the work is paced.
A focused audit usually takes two to four weeks depending on site size and access. Implementation and ongoing work are scoped separately, so the timeline follows agreed milestones rather than a fixed date.
Limitations
What we do not promise.
Search and generative systems are controlled by third parties. We improve the foundations and signals that support visibility, but we do not guarantee rankings, citations, traffic, leads, or conversion. Results depend on the market, content, competition, and factors outside any provider's control.
Process
Clear decisions from discovery to improvement.
- 01
Discover
Audit the technical and content foundation across crawl, index, structure, intent, and entity signals
- 02
Prioritize
Prioritize opportunities by relevance, effort, and business value into a clear roadmap
- 03
Deliver
Implement agreed changes or guide the team responsible, with review at each milestone
- 04
Improve
Measure visibility signals, review results, and refine the roadmap
Technology
Tools chosen to fit the work.
Technology choices depend on existing systems, constraints, access, and long-term ownership needs. This list reflects tools Mentarich may work with, not a mandatory stack.
- Google Search Console
- Google Analytics
- Schema.org
- PageSpeed Insights
- Ahrefs
- Semrush
- Screaming Frog
- Looker Studio
FAQs
Useful answers before we start.
How are AEO and GEO different from SEO?
SEO improves visibility in search results. AEO helps content answer direct questions. GEO strengthens the clarity and evidence that generative AI systems may use when forming responses. They overlap and work best as one strategy.
Can you work with our existing website team?
Yes. Mentarich can provide strategy and implementation guidance, collaborate with your developers, or handle specifically agreed technical changes.
Do you guarantee rankings or AI citations?
No. Search and generative systems are controlled by third parties. We improve the foundations and signals that support visibility, establish measurable indicators, and do not promise a fixed ranking or citation.
Is this a one-time audit or ongoing work?
Either is possible. A defined audit can produce a prioritized roadmap, while an ongoing engagement can support implementation, content decisions, measurement, and iteration.
How long does a typical engagement take?
A focused technical and content audit usually takes two to four weeks depending on site size and access. Implementation and ongoing work are scoped separately, so the timeline follows the agreed milestones.
Do you help with website migrations or redesigns?
Yes. We plan redirect mapping, crawl readiness, and monitoring after launch so existing visibility survives the change instead of being reset.
What does a measurement plan include?
We agree on the indicators that matter for the business, set up reliable data sources and dashboards, and review results in regular cycles so the next decision is based on evidence.
Project enquiry
Discuss your SEO, AEO, and GEO project.
Tell us what exists today, what needs to change, and any constraints we should understand. We will respond with questions and a practical next step.